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Web Solutions

Nexus Commerce Platform

Nexus Retail GroupE-Commerce / Retail2024

A ground-up rebuild of a regional retail group's e-commerce infrastructure — replacing a legacy system that was losing thousands per week in abandoned carts and downtime.

14 weeks3 engineers, 1 designerNext.jsTypeScriptStripeAI RecommendationsVercel
+312%
Conversion rate
vs 60 days pre-launch
1.2s
Load time on 3G
down from 12+ seconds
−68%
Cart abandonment
mobile users
99.9%
Uptime post-launch
over first 6 months
Nexus Commerce homepage — desktop
Homepage — desktop view
01

The Challenge

The existing platform couldn't handle peak traffic, had a 68% mobile cart-abandonment rate, and took 12+ seconds to load on 3G connections across East Africa. The codebase was a 7-year-old WordPress install with 40+ plugins, no test coverage, and no deployment pipeline.

02

Our Approach

We started with a two-week discovery sprint: analytics audit, session recordings, and user interviews across three cities. The data pointed clearly to mobile performance and checkout friction as the primary revenue leaks. We rebuilt on Next.js 14 with a headless Shopify backend, implementing incremental static regeneration for product pages, an edge-cached cart API, and a streamlined 2-step checkout flow designed specifically for mobile users on slow connections.

03

The Outcome

Delivered a Next.js-powered storefront with edge-cached product pages, AI-driven recommendations, and a custom checkout flow. Load time dropped to 1.2s on 3G. Conversion rate tripled within 60 days of launch.

Project Screenshots
Nexus Commerce product listing page
Product listing page
Nexus Commerce product detail page
Product detail page
Nexus Commerce mobile checkout flow
Mobile checkout — step 1 of 2
Nexus Commerce order confirmation screen
Order confirmation
Nexus Commerce admin CMS dashboard
Sanity CMS — product management

VeilCode didn't just rebuild our website — they rebuilt how we think about our digital channel. The results speak for themselves, but what impressed me most was how precisely they diagnosed the problem before touching a line of code.

JM

James Mwangi

CEO, Nexus Retail Group

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Whether you need a full product build, an analytics overhaul, or intelligent automation — we're ready to move fast.